Friday, August 22, 2014

Marketing: 10, 100, and 1000 Dollar Work

So you’ve got a book coming out and the marketing director at your publisher calls you up, very excited about your book. You’re excited too, until she tells you all the things she wants you to do to promote your book. Put up a web site. Create a blog. Make a Facebook fan page and […]

Dealing with a Launch Party that Feels Out of Control

Last night, my nine year old daughter came out of her bed to tell me something. Which isn’t uncommon with my little bed time procrastinator, but this time she had a silly smile on her face and told me she heard my book on the radio. At first I didn’t believe her, but her smile […]

The MacGregor Literary Marketing Seminar
Ten Meaningful Quotes

In no particular order, except for this is the way they appear in my notes, here are ten meaningful quotes that made an impression on me at the MacGregor Literary Marketing Seminar in Chicago this past weekend. 1. “A brand is a promise we believe in.” 2. “Go find who your audience is and stand […]

No More Excuses! Just Write It!

After ACFW conference I thought I was ready to dig back into my WIP and pound out the words. But I wasn’t. Before sending off my proposal, my agent suggested I make a few changes, and so I dove into editing, again. Vacation hit right in the middle of editing and when I got back, […]

So You’ve Debuted Your Novel, Now What?

So you’ve debuted, now what? Some advice from authors who’ve been there! Keep writing! Don’t neglect your own writing. This may seem like an inane thing to say, but you’d be surprised how many hours of the day can zip by in the time it takes to answer a few interview questions or peruse a […]

Time Management 101: Marketing and Speaking

Just a smidge of what I do in regards to marketing and my speaking schedule. Marketing: 1. I’ve hired a nearly-fulltime assistant to help with marketing. She posts to my blogs, formats my newsletters, sends out packages, etc. 2. I fit my radio interviews, etc. into my calendar. I also schedule in things like email […]

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